Meet the team
Big Ideas.
Big Results.
Big Ears.
​
Hot Rod Communications achieves remarkable results by igniting brands, amplifying their reach and empowering them to dominate the market with a perfect blend of creativity, strategy and out-of-the-box thinking.
​
Oh yeah, and we have a donkey named Hot Rod.
Christina Bullock
Founder and CEO
Christina Bullock is the founder and CEO of Hot Rod Communications, bringing over 18 years of experience in marketing, PR, partnerships, and events. Christina is passionate about growing brands and thrives on collaborating with clients to achieve their goals.
​
Christina began her career at a PR agency before transitioning to the world of hockey, where she spent a decade working at local, provincial, national, and international levels. She then dedicated seven years at Canadian Tire Corporation, overseeing internal and external communications for both Mark’s and Sport Chek across Canada.
Christina lives on a small farm outside of Calgary with her husband, Shawn, and their two kids, Harper (5) and Brax (1). Her fur family includes two cats, two horses and a miniature donkey named Hot Rod (aka Boss Man).
Julie Macdonald
Account Director
Julie Macdonald is an Account Director with Hot Rod Communications, bringing more than 13 years of experience in Communications, Events and Marketing. She is most passionate about is connecting people around a common purpose – and that is done best through a good story.
Julie began her career at Hockey Calgary before moving on to gain experience in banking, post-secondary and clothing & apparel. After working her way up to senior management as part of in-house teams, she decided to go out on her own as a contractor, where she’s had the privilege of serving clients that span Indigenous communities, gaming and team development.
Julie lives and works in Calgary, and you’re most likely to find her at Pilates, saying hello to everyone else’s dogs, or spending time with her people.
Alannah Higuchi
Account Manager
Alannah Higuchi is a motivated and ambitious Account Manager, passionate about working with amazing clients and helping them reach their goals. With a keen eye for detail and a drive for excellence, she strives to contribute positively to our team and make a meaningful impact. Having completed a bachelor’s degree in English Literature, Alannah possesses a solid foundation in the fundamental principles of communication. She is continuously seeking opportunities to expand her knowledge and stay at the forefront of emerging trends in the marketing and communications sectors. She has honed her problem-solving, critical thinking and customer skills over 11 years of work in the service industry. Due to a background in bookkeeping, her project management, data analysis and organizational capabilities are exceptional.
With a strong work ethic, a positive attitude and a passion for communications, Alannah is ready to embrace the opportunities that come her way. She looks forward to leveraging her skills and enthusiasm to make valuable contributions to the company. When she isn’t performing research or creating content, Alannah loves to explore hiking trails, hit the lake, or enjoy great food.
Alannah lives in Chilliwack, BC with her dog Kobe and her cat Tofu! ​​​​​
​
Laira Ocampo
Account Coordinator
Laira Ocampo is a dedicated and seasoned Account Coordinator with ten years of expertise in the digital industry, specializing in Influencer Marketing and Social Media. She began her digital career with ABS-CBN, the largest media outlet in the Philippines, and later worked with Warner Music Philippines. Through these roles, Laira has honed her skills and has been part of impactful digital strategies and campaigns that resonate with diverse audiences, developing a keen understanding of the digital landscape and the nuances of audience engagement.
Now in Canada, Laira is committed to making a significant impact by collaborating with our clients to create exceptional campaigns. Her core work involves building meaningful connections and delivering outstanding results. With her creativity and dedication, Laira consistently brings fresh ideas and enthusiasm to all her projects, ensuring client satisfaction and success. She believes in the power of authentic storytelling and leverages her expertise to craft compelling narratives that drive engagement and results.
Outside of work, Laira enjoys cooking and binge-watching her favourite Netflix series. She lives in downtown Calgary, a vibrant area known for its food scene. She has a Pomeranian dog named Pria who is currently in the Philippines.
​
Brooke Dennett
Account Administrator
Brooke is a motivated self-starter with a passion for helping others achieve their goals. With a keen eye for detail and a caring, compassionate approach, she believes in the importance of understanding her clients' aspirations and guiding them on their journey to success.
Brooke earned her Bachelor of Science in Biological Science before pursuing a Master of Science in Kinesiology at the University of Calgary. Her academic journey reflects her dedication to advancing the field of adapted physical activity, a passion that drives her volunteerism today. In addition to her academic achievements, Brooke played varsity hockey for the University of Calgary Dinos women's hockey team. This experience deepened her understanding of teamwork and the power of collective goal-setting, skills that she now applies in her professional endeavors.
Armed with insights from both her athletic and educational experiences, Brooke brings a unique perspective to the world of marketing. She is eager to broaden her knowledge and skill set, continually striving to make a positive impact in her field and beyond
Hot Rod
The Boss Man
Hot Rod is a small but mighty leader. He stands 13 hands high and spends his days yelling at people to feed him.
​
When he wants something done right, he asks others to do it for him. He has implemented daily naps at the office and replaced the office gym with a hay shed.
​
Although his tactics might seem odd to people, his big brown eyes and stubborn charm win everyone over eventually.
Hot Rod has been in the industry for just over a year and is excited to meet new clients - as long as they bring him a carrot.
